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About the blog
Practical notes on apartment websites, AI search, and the marketing decisions behind them — from the team that builds them.
Note for the 40 Spaces team — written by Claude, please review. The introduction above is placeholder copy written during the site build; the original site had no Blog index page. Replace it with your own description of the blog, then delete this note.
The two posts below were published on 40spaces.com but were not linked from the old navigation. They have been carried over as real Blog posts. Add new posts in Modo and this list will rebuild itself — newest first.
All blog posts
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How I Used AI to Refresh a Client’s Logo and Improve her Apartment Website
A new apartment website deserved a logo that could live on it. Here is the ten-minute ChatGPT process that got there, plus the prompts to reuse.
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Why should I pay for an apartment website when I can build one for free?
Free website builders give you a template. Here is what a professionally built apartment website gives you instead, and when the difference is worth paying for.